Is Shein the new Zara?

Let’s do a quick fact check - 

Fastest growing e-commerce company ✅
100% growth over the last 8 years ✅
Supercharging the fast fashion approach of Zara, and delivering it via fast content switching nature of Tiktok ✅
Banned in India? - unfortunately … ✅

Shein is doing to Zara, what Zara did to Gap

Shein is a mainstay in any Gen-Z closet from Tokyo to Stockholm

The reason why Gen-Z is infatuated with Shein - tops for $7, dresses for $12, jeans for $17 … it makes Amazon look positively expensive

Shein is taking the fast-fashion approach of Zara and Asos and making it faster …

… so fast that it has defined a new category for itself - Real-time Retail

Shein controls its own production chain, from design and prototype to procurement to manufacturing

With a highly digitized process - picking latest trends from social media and using a vertically integrated supply chain … 

… Sherin is able to take the design to production process from a couple of months, for incumbents, to as low as 3 days

Shein is building towards a truly instant (Think of a thing, get the thing) future. 

… and it’s not that far.